This song has been used in the ending sequence of Fight Club, and in the Thomson advert for holidays.
The song was originally inspired by the writer's scuba diving experience with fish (unusual for a song). The Pixies' lyrics are normally about sex, religion, violence and other 'mature' and controversial themes.
'Where is my Mind' was then used in Fight Club, for it's action-like sound. It's lyrics are adapted to tie in with the twist of Fight Club. More importantly, Fight Club has themes of rebellion of consumer culture (blowing up banks,etc). Its association with Fight Club then cements itself in memory.
Thus, once its used in the Thomson advert - about the perfect family holiday - the postmodernist would link this to Fight Club and suddenly the song becomes very inappropriate for the family theme of the advert. It is also ironic because the advert is trying to make people buy into/ consume the holiday.
Monday, 16 January 2012
Creativity - Random Selection
LOOK WHAT I MADE.
This was made from a random selection of band name, album title and image.
1. Is the 'random' concept you have used 'better' than weeks of Research and Planning for your CD cover?
I preferred this random concept to the weeks of Research and Planning for my own coursework's CD cover. However, this is only because I was lucky with the random elements; the cover above came together just because I was fortunate. In terms of wanting to pass the course, I feel my own CD cover's Research and Planning was more benefical because I knew I had to match my music video to the digipak in terms of the theme, meaning there was only certain things I could do. With these constraints, it was simpler to produce ideas because ones that didn't suit could've been dismissed quickly.
2. What is the best context for creativity to be at its optimum level?
I feel the best context is for it to be controlled in the brief, with not too much time to complete the task, but also not enough. I feel it would be appropriate to have less time to do the draft version than the final - as I have demonstrated today, it takes 10 minutes to make a CD cover. However it is necessary to adapt it with feedback from teachers and peers, so more time is needed for this.
This was made from a random selection of band name, album title and image.
1. Is the 'random' concept you have used 'better' than weeks of Research and Planning for your CD cover?
I preferred this random concept to the weeks of Research and Planning for my own coursework's CD cover. However, this is only because I was lucky with the random elements; the cover above came together just because I was fortunate. In terms of wanting to pass the course, I feel my own CD cover's Research and Planning was more benefical because I knew I had to match my music video to the digipak in terms of the theme, meaning there was only certain things I could do. With these constraints, it was simpler to produce ideas because ones that didn't suit could've been dismissed quickly.
2. What is the best context for creativity to be at its optimum level?
I feel the best context is for it to be controlled in the brief, with not too much time to complete the task, but also not enough. I feel it would be appropriate to have less time to do the draft version than the final - as I have demonstrated today, it takes 10 minutes to make a CD cover. However it is necessary to adapt it with feedback from teachers and peers, so more time is needed for this.
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